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MamaSure

For pregnancy & breastfeeding

Is this okay for me and baby?

Snap a label, scan a barcode or type an ingredient. MamaSure gives you a calm, clear answer, based on trusted health guidance and honest about what it doesn't know.

No card needed. General information, not medical advice.

9:41100%
Result · Pregnancy
Usually best avoided

Soft brie (unpasteurised)

Mould-ripened soft cheeses are advised against in pregnancy unless cooked until steaming hot.

Ingredients

  • Unpasteurised milkAvoid
  • White mould rindCare
  • SaltOK

Try instead

Hard cheeses like cheddar, or brie baked until steaming hot.

NHS: Foods to avoid in pregnancy

Illustrative example of a result screen

Pregnancy and breastfeeding turn everyday choices into questions. Is this cheese okay? This face cream? This cold medicine? MamaSure helps you understand products, ingredients and real risks, without unnecessary fear.

How it works

An answer in three simple steps

  1. 1

    Snap, scan or type

    Photograph a label or menu, enter a barcode, search a product, or paste ingredients.

  2. 2

    Choose your situation

    Pregnancy or breastfeeding. The guidance is different, so the answer is too.

  3. 3

    Get a clear answer

    An overall view, an ingredient breakdown, what's uncertain, and what to do next, with sources.

What you can check

From the fridge to the bathroom cabinet

Six scanners tuned to the questions parents ask most, each with its own checks.

  • Food & groceries

    Cheeses, deli meats, fish, snacks and packaged groceries.

  • Cosmetics & skincare

    Serums, creams, sunscreen, hair dye and make-up.

  • Recipes & ingredients

    Home recipes, meal plans or a list of ingredients.

  • Drinks & caffeine

    Coffee, tea, energy drinks, herbal infusions.

  • Fast food & eating out

    Restaurant dishes, takeaway and chain menu items.

  • Medications & supplements

    Over-the-counter medicines, prescriptions, vitamins and herbal supplements.

Barcode lookups use the open Open Food Facts and Open Beauty Facts databases when a product is listed.

Why MamaSure

Built to inform, not to alarm

  • Calm, proportionate guidance

    We explain how big a concern really is, and suggest alternatives, instead of a wall of red flags.

  • Ingredient by ingredient

    See which ingredients matter and why, from listeria-risk cheeses to retinoids in skincare.

  • Sources you can check

    Answers link only to a verified library of public health guidance. No invented citations.

  • Honest about uncertainty

    Every result shows its confidence and what information was missing from your photo or description.

  • Extra care with medicines

    Medicine results always point you to a professional, and never suggest stopping prescribed treatment.

  • Private by design

    Photos are never stored. Delete any scan, your history, or your account whenever you like.

Trust & transparency

Grounded in public health guidance

Results reference published guidance from health authorities and medicine databases. We show the source behind each point, flag what we couldn't verify, and never promise that anything is 100% safe.

Results can reference guidance from

  • NHS
  • NICE
  • ACOG
  • U.S. FDA
  • EFSA
  • WHO
  • LactMed (NIH)
  • MotherToBaby
  • MedlinePlus

These organisations are not affiliated with and do not endorse MamaSure.

Pricing

Start free. Upgrade when it helps.

Free

For the occasional question.

€0

  • 3 scans every month
  • All scan types and categories
  • Sources with every answer
  • Scan history
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Most helpful

Premium

For everyday peace of mind.

€49.99/ year

Just €4.17 a month, billed yearly

  • 100 scans every month
  • Photo, barcode, search and ingredient scans
  • Full ingredient-by-ingredient breakdown
  • Pregnancy and breastfeeding guidance
  • Unlimited scan history
  • Cancel anytime
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Secure payment by Stripe. Cancel anytime.

Questions

Good to know

Does MamaSure replace my midwife, doctor or pharmacist?

No. MamaSure gives general information to help you make everyday choices and know what to ask. It can't take your personal history into account. If you're unsure, or something feels wrong, talk to your healthcare team. In an emergency, call your local emergency number.

Where do the answers come from?

Each scan is analysed by an AI model (Google Gemini) that is instructed to follow mainstream public health guidance. It can only cite sources from our curated library of public guidance, such as the NHS, ACOG, FDA, EFSA, WHO, LactMed and MotherToBaby, and every link is checked against that list. When the evidence is limited or unclear, the result says so.

How accurate is it?

AI can make mistakes, labels can be incomplete, and recipes change. That's why every result shows a confidence level, what information was missing, and the sources behind it. Use it as a starting point, not a final word.

Is pregnancy guidance different from breastfeeding guidance?

Often, yes. Something best avoided in pregnancy may be fine while breastfeeding, and the other way round. You choose which one applies to each scan, and the answer is written for that situation only.

What about medicines and supplements?

We're extra careful here. Results always recommend checking with a pharmacist, midwife or doctor, and MamaSure will never tell you to stop a prescribed medicine. Stopping some treatments suddenly can be harmful.

Do you keep my photos?

No. Photos are processed in memory to create your result and are not stored. The text of your scans and the results are saved to your history so you can look back. You can delete any scan, your whole history, or your account at any time.

What counts as a scan?

Each completed analysis counts as one scan. Scans that fail or can't read your photo aren't counted. The free plan includes 3 scans a month and Premium includes 100; allowances reset on the 1st of each month.

Can I cancel Premium?

Yes, anytime from your account. You'll keep Premium until the end of the period you've paid for, and you won't be charged again.

Fewer worries in the supermarket aisle

Create a free account and run your first scan in under a minute.

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